“It’s more than cake. It’s a philosophy for life.”

- Miranda Gore Browne, Food Writer, Author, Finalist GBBO

‘Simply Miranda’

Miranda Gore Browne - Food writer, Author, Finalist GBBO

Miranda is a food writer, author of two published baking books ‘Biscuit’ and ‘Bake me a Cake as Fast as you Can’, and monthly food columnist and features writer for NFU Countryside Magazine. Miranda was a finalist on the first season of the BBC’s ‘The Great British Bake Off’, has her own YouTube Channel and Podcast. Miranda teaches baking internationally and runs the ‘Kitchen School’ from her beautiful West Sussex country home.

6 min Documentary Film - For TV and publishing pitches, website, YouTube channel and socials

1 min Short ‘Storybook Kitchen’

1 min Short ‘Kitchen Garden’

8” Sting ‘Stirring’

8” Sting ‘Cutlery’

8” Sting ‘Author’

The Brief

Miranda has many strings to her bow and wanted to pull all her offerings under the one umbrella brand of ‘Simply Miranda’ while bringing greater meaning to her tag line ‘It’s more than cake, it’s a philosophy for life’.

The Solution

I have created a media kit consisting of seven films, one longer ‘Simply Miranda’ documentary film, six 1 min shorts and six 8” stings with animating logo. These films will sit on her homepage, socials and bookend content on her YouTube channel and recorded baking masterclasses.

For Miranda’s website and socials, I took photographs alongside the film shoot telling her brand story. I also captured a range of headshots of Miranda with lots of outfit changes to compliment her range of writing outlets and to sit alongside her brand strands.

The Result

Miranda was overjoyed with her films, stings and images. One of my main goals was to make Miranda’s brand offering extremely clear and understandable. It was rewarding that she felt I had done exactly that.

“Esther brought sense to what I was saying and gave a feeling of clarity to my branding that I had been struggling to communicate previously.”

Miranda’s PR launch was a huge success! Held at a private cinema screening, clients and friends were extremely encouraging about how creative and professional her film is.

“Esther is a magical storyteller, photographer and film maker. Her sensitivity, talent and attention to detail shone through at every stage of the process. I absolutely loved every aspect of working together on this project. Esther’s gentle and perceptive eye captured my brand so perfectly. I am delighted to have commissioned her to create this film and can’t wait to share it with everyone.”